COP1 Lecture - Advertising

This lecture talked about the use of advertising and how it influences us. It is something which has influenced our perceptions of what we need and what we want, and how we often get there two mixed up. One example of effective advertisement "Coca Cola" The colour red is often related to this subconsciously because it has been advertised so well.

This lecture was interesting because the power of advertisement is sometimes underestimated, especially when just seen on a flyer or on the TV, because we can't always see the global influence it has.