One of the most important things to think about when designing a character, is it's shape. Different shapes give off different vibes, which will therefore influence the way in which he/she/it is perceived. It is very rare to see a villain with round features. A round build suggests to an audience that the character is soft, kind natured and pretty harmless. Square shapes often suggest intelligence or curiosity. Quite often, a square based character is not "evil" however not as mellow as one that is round based.
Sharp, angular shapes often suggest a more threatening being. Some well known examples of this are above, such as Maleficent and Road Runner. Quite often a simple silhouette of a character is all that is needed for it to be identified, this also goes for the use of colour. This was a good reminder for me, because it encouraged me to focus on the base shapes of my character to begin with.
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